A picture paints a thousand words and Instagram is the platform for storytellers who rely on the power of their images to share their experiences. Here’s a hotel in Singapore that is winning avid Instagrammers over.
Instagram’s popularity as the social media of choice shows no signs of abating with more and more travellers opting to use it as their platform of choice to share their stories and experiences both at home and overseas.
According to the 2012 World Tourism Organisation Report, it was found that as many as 88 per cent of respondents considered food an essential part of what defines a destination. Four years on and this trend has only gotten stronger; many tourists now follow the recommendations of well-known food bloggers and Instagrammers whenever they visit a place.
Hot on the tracks of food? We aren’t even going to guess because we are pretty confident it’s hotels. Browsing through Instagram, it is evident that after food, hotels, street art, and tourist attractions are the most popular things about a place to photograph.
Luxurious suites, designer chairs, envy-inspiring pools, seductive bathtubs … just some of the things people love to shoot of their hotels. Every hotel can have a chandelier in the lobby, muted colour tones that won’t offend, and a breakfast spread that can feed a Mongol horde, but it takes effort and considerable thought to look unique.
Hotel Indigo Singapore Katong is that hotel.
From the tiles on the floor to the cove lights in the ceiling, from the lobby to the infinity pool at the rooftop, every inch of Hotel Indigo Singapore Katong is calling out to be included in your Instagram feed.
“It wasn’t the intention for Hotel Indigo Singapore Katong to be ‘Instagrammable’, ” says Adel Aramouni, general manager. “We were more focused on bringing in the vibrant elements of Peranakan culture and the influences of the surrounding Katong neighbourhood into the hotel’s design and art. We’re glad that this made for a very photogenic hotel as a result.”
As the saying goes, God is in the details and, none is spared here. A mural depicting a typical morning at a kopitiam decorated the wall of my suite, while all around the room, touches such as a vintage plastic chair positioned against a floor-to-ceiling Peranakan tiles could be found.
At the rooftop, a giant wooden clog sit greeted me on my way to the pool. How could anyone say No to taking a picture there – even if one was only dressed in a bathrobe?
“An immersive Peranakan experience” is what Aramouni hopes Hotel Indigo Singapore Katong will provide. To this, I’d say the team has succeeded. After my workout at the pool and the gym, I was all ready to explore the neighbourhood of Katong. For once, at a staycation, I found myself eager to complete the experience by exploring the beyond the hotel, ending the night with some nyonya kuehs from the famous Kim Choo Kueh Chang.
So what if Hotel Indigo Singapore Katong is located quite some way from the city’s shopping district? So what if the “nearest” MRT station is still a considerable walk away? This is a hotel located in a neighbourhood that’s bound to give you at least 10 good Instagram pictures your followers are sure to approve of.
Hotel Indigo Singapore Katong is located at 86 East Coast Road. Click here for more details.
Go Away was offered a 2D1N staycation at Hotel Indigo Singapore Katong. The site was not paid to review the hotel. All opinions are the author’s own.