http://www.goaway.sg/2016/04/05/look-good-do-good-beauty-brands-that-give-back/

Look Good, Do Good: Beauty Brands That Give Back Self Discovery

If you’re going to spend money on beauty products, why not buy brands that benefit green and social initiatives in the process?

Aveda Earth Month 2016

  • Aveda Cut-a-Thon

Aveda Cut-A-Thon 2016For just $25, enjoy a hair cut (without wash) by Aveda stylists. Alternatively, if it’s only your bangs that need a trim, a fringe cut goes for just $8! 100% of the proceeds raised from this initiative will go to the Singapore Environment Council to promote environmental consideration and urban sustainability.

This Aveda initiative is not a new one. In 2012, the company raised US$220,000 to benefit clean water causes during its 24-hour global hair-cutting marathon, setting a Guinness World Record in the process.

The Aveda Cut-a-Thon takes place on April 11 and 12 at TANGS and TANG Plaza, from 10.30am to 7pm (last appointment). To make your appointment, email Avedamktg@luxeprofessional.com or call 6329 1555 during office hours. 

  • Aveda Earth Month 2016 campaign

The company is dedicating a whole month to raising funds for green causes. With every purchase of its Blue Oil or Stress-fix Concentrate – both tension-relieving aromas – Aveda will donate $1 to the Singapore Environmental Council.

Alternatively, purchase the Aveda Love Composition Oil, S$52, and US$4 from the sale, will go to US-based non-profit environmental organisation National Audubon Society to support climate change initiatives that protect the natural ecosystem of birds. The product itself is a certified organic nourishing oil for bath, body, hair and scalp and smells simply divine, thanks to certified organic vetiver, frankincense and jasmine.

The Body Shop Celebrates Its 40th Anniversary

British businesswoman Anita Roddick (1942 – 2007) in a branch of The Body Shop, of which she is the founder, 1988. (Photo by David Montgomery/Getty Images)

The Body Shop – founded by the late Dame Anita Roddick four decades ago – is one of those amazing brands that has stayed true to its mission of improving lives of developing communities and pushing other ethical causes.

In 1987, it launched the Trade Not Aid, the brand’s first Community Trade programme, which is still going strong today. 26 years later, in 2013, it became illegal for the European Union to import and sell animal-tested products and ingredients, largely due to The Body Shop’s relentless campaigning Against Animal Testing. This campaign continues globally.

2016 marks the brand’s 40th anniversary, and it’s launching several initiatives to celebrate this milestone. There’s Bio-Bridges, which will help protect and regenerate 75 million square metres of damaged habitats, as well as help communities live more sustainably. For every transaction during the campaign period, The Body Shop will protect one square metre of rainforest.

There will also be a forthcoming 100% vegetarian line of skincare, and the introduction of AirCarbon, a new innovative sustainable packaging.

While waiting for the new vegetarian line to be launched, why not check out The Body Shop Oils of Life Intensely Revitalising Sleeping Cream, $59.90? It’s made using a blend of three seed oils and seven essential oils to revitalise your skin while you sleep. For best results, massage it into your skin, neck, and decollete in an upward motion after using your favourite serum or moisturiser.

Screenshot 2016-04-05 10.49.57

Part of the proceeds from the The Body Shop Oils of Life range will help The Body Shop achieve its aims of planting 1 million seeds in Cerro Blanco, Ecuador. Local communities will help protect biodiversity by enhancing the growth of healthy native trees in this degraded area.

Find out more about the Plant A Seed programme here.

Love Organic’s #30DaysLiveGreen Challenge

30daysLiveGreen - SOSD FB

We may be 5 days into April but it’s not too late to take part in the #30DaysLiveGreen challenge! With the aim of debunking the myths that living green is expensive or inconvenient, Love Organic – the distributor of Botani products in Singapore – has partnered with brands such as Focus Pilates, Selva, Hush tea, and The Nail Social – to bring you enticing offers and rewarding prizes. The mission? To help you get into the habit of living more sustainably. Simply post a picture of yourself living green on social media to unlock partner offers.

Buy a Botani product during this period and $1 will be donated to Save our Singapore Dogs (SOSD) and WWF’s Plant a Tree initiative. Botani products are available for purchase on Love Organic’s website.

For campaign details and instructions, click on this link.


She may have been born and bred in Singapore, but Denise considers Chiang Mai her spiritual home and needs to make a yearly pilgrimage there to maintain her sanity. Competitive by nature, she enjoys combat sports and is currently obsessed with Brazilian jiu-jitsu, which she picked up just under a year ago. To no one’s surprise, the country currently at the top of her travel bucket list is Brazil.

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